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The Fisherman and the Investment Banker - A Parable Thumbnail

The Fisherman and the Investment Banker - A Parable


An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, “Only a little while.” 

The American then asked why he didn’t stay out longer and catch more fish. 

The Mexican said he had enough to support his family’s immediate needs.

The American then asked, “But what do you do with the rest of your time?” 

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and busy life.” 

The American scoffed. “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat, and with the proceeds from the bigger boat, you could buy several boats. Eventually, you would have a fleet of fishing boats. Instead of selling your catch to a middleman, you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing, and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC, where you will run your expanding enterprise.” 

The Mexican fisherman asked, “But how long will this take?” 

To which the American replied, “Fifteen to twenty years.” 

“But what then?” 

The American laughed and said that’s the best part. “When the time is right, you would announce an IPO and sell your company stock to the public and become very rich; you would make millions.” 

“Millions?” asked the fisherman. “Then what?” 

The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evening, sip wine, and play guitar with your amigos!” 


You have probably heard or read this parable before. For some reason I was reminded of it recently. There are all kinds of things I could write about goals, what is enough, time, balance, and more. However, I would rather be like songwriters who let you decide what it means to you. 


I’m Dan Johnson, CFP®, founder of Forward Thinking Wealth Management. I run a flat-fee financial planning and investment management firm located in beautiful Akron, OH. Although I am in Akron, OH, I work with clients regardless of location. I cater to owners of equity compensation positions who are looking to organize their financial lives, keep more of what they make, and do the things they want in retirement and even now.