For years, I believed the industry narrative that physicians were difficult clients. It was something I absorbed early in my career, long before I had any meaningful experience working with them. Over time, my perspective shifted. As my approach to planning evolved from a traditional investment model to a more holistic, purpose-driven process, I realized that physicians were often the clients who valued this work the most. They appreciate clarity. They follow through. They understand the power of thoughtful delegation. And they strive to build lives that are both financially sound and personally fulfilling. This article shares how my practice changed, what I learned along the way, and why I now focus almost exclusively on serving physicians.